Happy 5th Birthday, Beyond Blond!

Lina from the Beyond Blond Team says:

Tomorrow it kicks off again. It will be the fifth time we launch the Swedish Lifestyle Month and every year we have gone through the same struggles with setting the program, finding sponsors and cooperation partners, organising all the events, guest lists, invitations, deciding on media strategy and design of the printed program.

Especially the design has been discussed extensively over the years. When we first came up with the Beyond Blond idea, in 2004, we asked one of our waitresses, who had a degree in web design to design the program. In 2005 we turned to StockholmInteractive that came up with a look to fit the "Swedish Design Year". In 2006 a group of students at "Art Center College of Design" got the design project as an assignment within their education. Their efforts gave birth to the blond wig printed on a steel blue background.
The theme in 2007 was ResponsAbility and the program was given an environmentally friendly recycled look, created by ACNE.

This year StockholmInteractive created the apple in which we present the four main elements. It doesn't describe every single event, but instead it directs the audience to read the full program on the website. We hope you have found all information you need and like this year's apple. If there is time before the opening ceremony tomorrow we will buy apples to hand out at the screening. It might come in handy since the special version of Fanny & Alexander that will be screened is said to last almost four hours...